SG2 Design
POLITIX STORES. Australia, 2008-
slide show gallery Politix are an Australian-owned clothing company that have many stores throught Australia and New Zealand. They target a younger market so their corporate identity tends to be modern and 'sleek'.

Our role was to maintain the company's corporate identity and design new internal layouts for individual store applications throughout Australia. Many of these retail stores are often located in key shopping centres and department stores such as Myer.

The clothes racks and display units are standard Politix modules that need to maintain a minimum clearance for circulation. These modules vary and each pad or store is usually required to include a certain percentage of each type. Signage is another requirement that needs to be considered throughout. The rollout of stores is generally quick, so project timing and management are important factors.

©2014 Sebastiano Ghezzi

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